What is Tiktok and How to make money on this social network?

If you’re up to date with the biggest hits on the internet, you’ve probably heard of TikTok. The network, which is currently among the highest earners online, has become popular with short, viral videos that are interesting, captivating and easy to create. During the pandemic, the app boomed and many people migrated there, leaving other social networks, such as Instagram, aside.

Even though it is very popular, especially among younger people, many people are still unaware of TikTok or have wrong notions about it.

Well, TikTok is a social network created for sharing videos and such content is approximately 60 seconds long, but currently, it is possible to find videos of up to 3 minutes. In addition, the network also provides a video editor, which provides visual, auditory, textual resources, among others, for users to record their content and edit it from within the application itself.

It is possible, however, to record in other applications or with professional cameras, edit in other tools and add to the social network.

Because it has a viral appeal, TikTok has become one of the most beloved social networks among young people, especially those looking to make money with the tool. There, it is possible to get millions of views, all you need to do is use the necessary resources.

How to be a TikToker?

The great reality is that, after the popularization of TikTok and many people found out how much a famous TikToker earns, the number of creators on the network tripled. This is because anyone can become a tiktoker, as it is simple, just create short content. Furthermore, the network is free, which allows anyone to access and publish.

What happens, however, is that not every TikToker is famous and not every TikToker earns very well. This will depend on the type of content you will create, the appeal it will have with the public and the quality of your videos. Furthermore, just a viral video is not enough, you need a publication schedule for you to establish yourself on TikTok.

But, if you want to join this social network and start being a tiktoker, the path is very simple:

First step

Install TikTok on your cell phone, create an account on the social network and add all the necessary information to your profile. Include an eye-catching photo, a good description and, if you have one, add external links to your YouTube channel, your Instagram account, among others.

Second step

Define what your type of content will be, that is, what the themes of your videos will be. Remember that defining a niche is very important, because it will be easier to create quality content that goes viral and attracts more people.

On TikTok, you can talk about books, films, series, fashion, makeup, skincare, games, products, among many others.

Third step

Create your content and, to do so, define a topic that you will cover. Trending topics are great because people are always looking for them.

Record your video, edit it well and post it on social media. Always do this based on a publication schedule, because what will make you a tiktoker is the frequency and quantity of publications. But remember, the video must have content and quality.

Fourth step

Follow your publications, interact with the public, look for news and always be aware of other creators.

There is no right way to become a TikToker, but if you follow these four steps, you will be able to grow and stand out on TikTok.

How to make money on this social network? 6 tips to boost sales

Now that you know how much a TikToker earns, it’s time to understand that there are other ways to profit from the social network, as TikTok could be the perfect network for you to boost sales for your business.

With millions of hits every day, it attracts many people and some niches are little explored there. Furthermore, it is a new social network, in which many large companies have not yet invested, which allows small and medium-sized entrepreneurs to have a greater space in it.

With that in mind, below, we’ll show you the main tips for making money on TikTok with your sales.

Promote your TikTok presence on other social media platforms.

One of the ways to increase your sales and profit from TikTok is to promote your account on it. Using your other social networks, such as Facebook, Instagram and LinkedIn, you can promote your profile, attract new users and convince them, through network content, to consume your products. Furthermore, it’s an extra space to stay connected with your customers.

For publicity, make a simple but eye-catching art that makes it clear that you are on TikTok. Additionally, provide some extra information about what will be published there, for example, exclusive content about product x or tips on how to use the company’s products.

Post frequently

As mentioned, how much a tiktoker earns will depend on several factors, including their frequency on the network. In the case of sales through the app, this issue works in the same way, because, by constantly publishing new content, the public remains interested in your profile and the number of views will increase. Furthermore, the chances of someone recommending your profile and you reaching a new customer are much greater.

Tutorials about your products

One way to create quality content that is attractive and convincing in little time is tutorials, because these videos are quick, easy to make and present your product in the best possible way to the public, in practice.

Everyone likes to see how it works and how it will be useful in their daily lives. Therefore, make demonstration videos and invest in interesting facts about the product as well.

Remember, however, to be creative and show the public the differences of your product, that is, what it has or does that the competition does not.

Inside your business with TikTok

Man doesn’t live just to know how much a tiktoker earns! Companies grow and expand and customers love to see them grow. This is because a large company will bring you new products and new opportunities. Therefore, show the behind-the-scenes of your business on TikTok, such as meetings, the development of new products, achievements, among other things.

The secret, in addition to presenting behind the scenes, is to reinforce the idea that the client helped you get here.

There is no right or wrong

To make mistakes is human, to persist in making mistakes is to be stubborn! So, while using TikTok, test it with your audience, see what they like and don’t like. Don’t be afraid to make a mistake and the video doesn’t go viral, that’s normal. After the mistake, understand what didn’t work and change, to achieve a great success.

Follow other brands

One of the best ways to find out what is popular with the public and what isn’t is by following other brands. Be inspired by their content, but never copy. See what they are not doing, but that the public wants to see. You need to test, take risks and always look for new things on TikTok.

It is important, however, not to get too caught up in these questions, what they are doing, what they are not doing, how they do it or even how much a TikToker who uses the networks to profit from his brand earns. Make your own, use your creativity and take risks.

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