Digital marketing professions: discover 7 options to be successful in the field

In this text, learn about 6 digital marketing professions and understand which one is ideal for your profile. Keep following!

6 digital marketing professions

As in other professional areas, digital marketing is made up of different aspects. We can mention a few:

  • design;
  • schedule;
  • content;
  • management;
  • Seo

Given this scenario, digital marketing professions are opportunities for many professionals. Therefore, below, we have prepared 6 options for you to analyze and understand which one fits your profile. Let’s go?!

Graphic designer

If you are the type of person who has a creative profile, the area of ​​design in digital marketing could be an ideal profession.

Design professionals in digital marketing are normally responsible for producing pieces of art, based on the brand’s visual identity , for the website, social networks, products and other communication channels.

Furthermore, the designer can also be the collaborator responsible for evaluating the company’s visual communication strategy.

Paid Traffic Analyst

Among digital marketing professions, if you want to work with brand advertising, communication and have an analytical profile, paid traffic could be your dream profession .

Currently, for a given brand to be able to sell a lot, it is essential to carry out paid traffic campaigns, that is, advertising on the internet. And the person responsible for managing the ads and analyzing the return is the traffic analyst.


Content production is a fundamental aspect of any digital marketing campaign. Creative and competent professionals are needed to create content that is interesting and relevant to the target audience.

Given this, a digital marketing content professional will need to have excellent writing skills, as well as knowledge of SEO mechanisms to ensure that content is found easily.

Additionally, they will also need to have experience with social media platforms and be able to create content that is optimized for these platforms. For those looking for a job in digital marketing, content production can be a great opportunity to use your creative skills to achieve results.


Scheduling is another big part of digital marketing. Programming professionals will be responsible for developing and maintaining websites, mobile apps, social media platforms and other digital projects.

Furthermore, in this profession it is essential to have knowledge of the main programming languages, such as:

  • HTML ;
  • CSS and
  • JavaScript.

Furthermore, whoever takes on this role must also understand content management platforms, such as WordPress, and also know how to access and analyze user data.

For those interested in working in programming, this is a great opportunity to develop skills in an upwardly growing field.

Social media

Professionals who work with social networks, in general, are called social media . They will need to understand how the platforms work, what tools are available and how to use them to achieve their goals.

Therefore, social media professionals will also need to be able to create interesting content to attract users to each platform and track and measure campaign effectiveness.

Therefore, for those looking for a job in the field of digital marketing, are up to date with the latest news and enjoy social media, this could be the chance to use communication, creativity and analysis skills to achieve great results.

Account management and relationship

An important and promising profession for digital marketing is management and relationships. These professionals will be responsible for building and maintaining relationships with customers and potential customers (leads and prospects), as well as managing interactions between the company and the public.

Additionally, an account manager may be responsible for managing all campaigns, including strategy development, content creation, data analysis, and campaign execution (organic or paid).

Typically, account managers in digital marketing have strong interpersonal and communication skills, as well as experience using social media and lead management platforms to create and maintain successful relationships.

SEO Specialist

An SEO professional is one of the most significant roles in digital marketing. After all, the job of an SEO specialist is to assist businesses in improving their website’s exposure in search engines (Google, Bing, etc.). This is accomplished through the use of relevant content and keyword-driven optimization tactics.

Thus, with the service of an SEO specialist, companies can increase their website traffic, generate more leads and increase sales. Furthermore, this specialist is also responsible for implementing SEO strategies to improve the website’s ranking in the SERPs.

Finally, to be able to practice this profession, the professional needs to have extensive knowledge about SEO, data analysis, communication and programming (mainly HTML).

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