Producing SEO Friendly content is a constant challenge for marketers. After all, there are a series of requirements and good practices that need to be followed.
Therefore, many content producers do not have the technical knowledge or the necessary tools to develop them.
A survey carried out by SEMrush reveals that 46% of marketers consider SEO performance fundamental to the success of Content Marketing .
Therefore, we realize that the SEO Friendly aspect is seen as essential for the production of content capable of boosting companies on the internet.
With this in mind, we created this content with valuable tips for you to optimize your productions.
Continue reading, apply the insights to your content and get ready to reap excellent results!
What is SEO Friendly content?
In short, content is considered SEO Friendly when it is optimized for search engines.
It is important to understand that optimizing material for SEO does not mean that it must be done with the search engine in mind . Any content needs to focus on people , that is, the target audience you want to reach and generate value.
After all, user focus is a Google ranking factor, announced in the Helpful Content update in 2022.
Therefore, creating materials thinking only about “pleasing” the search engine tends to leave you behind the competition.
That said, your content can be SEO Friendly without neglecting the user focus. To do this, simply include and optimize elements that make it easier for Google to understand your material, such as:
- Title;
- Images with ALT attribute;
- Well-contextualized reference links;
- Meta description ;
- Well distributed keywords.
The better you work on each of these (and other) SEO elements, the greater your chance of reaching the top of the search engines.
How to create SEO optimized content?
Now that we’ve covered the aspects of SEO Friendly content, it’s time to find out how to produce it!
To do this, let’s look at the fundamental pillars of friendly material for search engines:
Define your keywords
The first step in creating SEO Friendly content is defining the keywords that will be worked on.
The study of keywords is an important aspect of SEO, because it is from this that content capable of reaching the top of Google is structured. To do this, think about what your target audience usually searches for.
Create material that is optimized and relevant to these terms. This way, you gain a prominent position on the SERP and make your content reach the desired audience.
Therefore, try to understand your audience’s search behavior . Find the most searched terms and create optimized content based on them.
Therefore, when you achieve relevance and positioning, the audience that will access your content is the same one that you want to transform into customers of your brand.
Discover search intent and the best format for each material
The search intent of a keyword is what the audience wants to learn when searching for that term.
This way, we can boil down search intent to the questions the user wants answered when making a query .
With this, Google prioritizes materials that correspond to these characteristics, delivering valuable material to the user.
Therefore, the format and content of the material must be designed to suit what the reader wants to find after a consultation.
It is worth mentioning that not all search intentions are aimed at learning. The user may simply be searching for a specific website or wanting to buy a certain product.
Considering the type of content desired and the defined keyword, you can choose the best format for your production, such as:
- Article;
- E-book ;
- Infographic;
- Video;
- Landing Page ;
- Glossary.
Create a compelling title and optimize your meta title
The title of your article is not what appears in search results. After all, we are talking about the meta-title , that is, the SEO Friendly title of the content.
This resource needs to be designed so as not to take up too much space (up to 60 characters) and must contain the focus keyword of your article.
A title with more than 60 ringtones is cut off in search results. This is seen by search engines as a negative point of the content.
Your meta-title needs to be seen in full by the user right away, so don’t exceed the character limit.
The title of the article, which the user sees when accessing the content, can be longer and more descriptive. Don’t worry about character limits: convey the central message of the text!
To optimize your H1, use terms like: “Why”, “When”, “How”, “What” and “Where”. They convey to the reader the idea that they will learn something valuable by continuing reading.
Additionally, create lists and use numbers to add even more value to the title. If at least one of these elements is present in your H1, the content becomes even more attractive to your audience.
Create a smart meta description
The Meta description is the text that the user sees just below the title of a piece of content on the search page.
It is essential for the user to click on your content instead of a competitor. Therefore, it needs to be well optimized to attract more visitors, and we have separated some rules for you to follow when creating yours:
- Ensure that all content has a meta description consistent with what the text addresses;
- Include your focus keyword;
- Avoid writing more than 160 characters. Even though there is no limit, this is the maximum you can write without part of the MD failing to appear;
- If necessary, include an eye-catching CTA to induce the reader to take a desired action.
Structure the text so that it makes sense to the reader
Build shorter paragraphs and include H2 and H3 throughout the text to make reading your SEO Friendly content as fluid as possible.
Subtitles are viewed very favorably by engines, as they make it easier for search robots to scan. They divide and create an optimized layout for the text to position in the first places of the SERP .
When it comes to paragraphs, the ideal is to create small blocks of up to 3 lines of text. It is also worth mentioning the importance of shorter sentences – up to 25 words.
These factors enhance your results in search engines and offer a more positive reading experience.
Add optimized images
The visual appeal of the internet is undeniable. As a result, the images gain more and more
relevance as an aspect of SEO.
In this context, search engines began to understand them as a fundamental asset for the user experience on a content page.
However, it’s not enough to just fill your content with images. They need to serve some purpose, whether educational (such as graphs and tables) or playful (photos that represent situations raised in the text).
Every image you publish must contain the ALT attribute, a valuable accessibility feature. It serves to describe the image as much as possible so that people with visual impairments can understand it and is a ranking factor.
In addition to this attribute, include descriptive names in the images and resize each image so that it is the right size.
This makes your images load more easily and improves the user experience .
Use internal links
Using an internal linking strategy allows you to increase the relevance of the most strategic pages on your website without needing third-party references.
To do this, you must follow two paths: create groups of topics that make sense and insert relevant links in the content produced.
Your website topics should include central themes of your content. This organization helps drive traffic and generate more clicks for your brand’s strategic materials.
In addition, we insert internal links in each content produced, just as we are doing in this one.
Note that the references are placed in a natural way to deepen your reading and offer a more satisfying experience.
Therefore, the anchor text must represent the content that is being “linked”. Otherwise, search engines tend to ignore the reference or direct their traffic to the wrong pages.
