New developments emerge every day in the area of website creation , and it is necessary to stay up to date. However, how do you know if it’s time to redesign your website? There are several reasons to update it, whether because it has become obsolete, low conversion, few accesses, change of brand, etc.
The most important thing is that you create a plan and carry out the redesign in stages, this way it will be easier to identify problems. We have separated the main points that you should pay attention to. Check out!
Is your content easy to manage?
You should be able to manage your website’s content easily, and use tools that allow for changes and updates, and tracking of metrics. Make sure that information about your website such as: telephone number, email addresses, social networks and product information is correct.
If you have little time and your programming knowledge is basic, you will need a content management system (CMS). The more modern the manager, the less effort required to take care of the information on your website.
Furthermore, you should be concerned about whether your CMS is friendly to SEO (search engine optimization) as this ensures that your website and its content have the highest possible performance and that it is not necessary to make an unusual effort. WordPress is the most used CMS today, and in addition to being free, it allows you to modify your website however you see fit. You can also choose: Joomla or Drupal, which also have several functionalities, but greater difficulties in editing and managing the website.
Does your website generate results?
If you don’t know what your website’s conversion rate is, be aware that many potential customers may be leaving your website without purchasing anything. If you are not able to evaluate conversion, you are certainly throwing your investments down the drain. It is important to define metrics for your website or online store, so you can measure the success of your actions.
A website redesign is the ideal time to install analytics and monitoring tools. Tools such as Google Analytics and Google Tag Manager help with tracking metrics. If you don’t use these tools on your website, you are certainly missing out on great opportunities to understand your audience and increase your sales.
Is your website well positioned on Google?
The first step is to search for your company name on Google, and if your website is among the TOP 3. If your website is at least on the first page, this is a good start.
Obviously you will seek to position your website in the first three positions for keywords that are relevant to your segment. This is because the simple fact of being in the fourth or fifth position on the first page can cause you to lose dozens, hundreds or even thousands of potential customers.
To obtain better positions in search, you need to have a good strategy, marketing, web development, a well-prepared technical team, a good hosting server, rich and exclusive content, perform constant optimizations, and many months of SEO optimization .
Everything must be very well planned, and you need to pay attention to the details. Some important points are:
- Create personas (customer profiles) in detail and understand what their problems are and what would lead them to your website;
- Analyze current content and make improvements so that it helps users;
- Make a table of keywords related to your company, services and products, and make sure your website is well positioned for them.
- Pay attention to the design of the page layout, the more attractive and intuitive the better.
Producing rich content with useful information for your users is laborious and complex, so the best option is to elect a professional from your company to supervise the content generated by an outsourced agency.
This decision will certainly require a greater financial investment, but it will be rewarded in the long term when your website begins to dominate search results, which will reflect in an increase in your sales.
Does your website work on a smartphone?
If you have to zoom in on your smartphone screen to read some information on your website, or you have to scroll the screen to the side to continue browsing, your website certainly doesn’t work on your smartphone, or rather, it’s not responsive . A website that works on a smartphone must be fully adapted to deliver the best user experience.
Your phone numbers must be clickable, your address must link to Google Maps and you must have images and fonts in sizes suitable for a cell phone screen.
Is your layout modern and in line with the company’s visual identity?
It is very common for companies to forget to update the brand’s visual identity on their websites, and this is very harmful. A brand must have a line of communication that uses the same visual identity in all vehicles. Therefore, a website that is easy to manage is ideal for you to be able to change main colors, logos, fonts and icons yourself.
Using the same visual identity on different platforms makes your visitors recognize your brand and are able to stick with it more and more. Regarding the modernity of the layout, this is a subjective topic. However, we can easily tell when a layout looks old. For example, a few years ago, monitors were smaller and squarer, so websites were narrower. Currently, monitors are wider, and as a result, more horizontal websites have started to be created, to make better use of screen space.
Does your website use old technologies?
Another important point is to check if your website has any incompatibility errors. Many old websites use technologies that no longer work in browsers, and therefore end up showing errors or broken layouts. This happens because technology evolves and overlaps very quickly.
Therefore, a website created 10 years ago may not function well due to the simple fact that new browsers do not support old technologies.
Does your website generate conversions?
A conversion is when a user performs an action on your website, be it a newsletter registration, a purchase or a quote request.
Your website should be used to capture Leads, and integrating forms and chatbots can help you with this important task. Chatbots can be programmed to answer the most frequently asked questions, and if it is not possible to provide a satisfactory answer to the user, then a chat with a human attendant must be initiated. As the user interacts with the Chatbot , it can be integrated with your CRM system to monitor the Lead’s progress in the funnel. This allows more agility for the sales team, and ensures that more Leads are qualified, which positively impacts your company’s sales.
Manychat is perhaps the most famous and easiest to configure chatbot for Facebook. It allows you to send files or links to users depending on the selected answer. This way you don’t need to develop a solution from scratch, and you can still take advantage of the information that is present on the social network itself.
Your Landing Pages must also be optimized, and forms must be short. Leave to ask more questions at a next opportunity. At first, the most important thing is to capture this Lead’s email, and in addition to sending the offer by email, delivery can be optimized through your chatbot.
Focus on the company’s strategy
All this restructuring must be designed to obtain new customers for your company. That’s why you must understand your users’ profile very well.
Always think about offering a better experience for your user, as this is a very important factor for Google to keep your website in the top positions.
Don’t forget to check your website speed too, the faster your website is, the better for your users and also for your positioning on Google. These were some tips for keeping your website optimized and attractive for your customers.
